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Scholtes and Milan

Monday, July 25th 2011

The high-end kitchen housewares brand chooses Milan’s La Scala theatre and becomes main partner for Lang Lang’s series of concerts.
Scholtès has signed a new important partnership with one of the world’s main symbols of art and culture, a prestigious agreement with Milan’s La Scala theatre for the 2010/2011 season which confirms the ambitious project undertaken by the brand to promote its excellence in always more rewarding artistic environments.

The art world and the art of cooking are very close: a careful preparation, an excellent interpretation, ability and the search for perfection are the elements which bring to the sublimation of art and to experience pleasure. In this harmony of values and emotions Scholtès meets the worlds of art and culture choosing music as the expression of its essence and fully entering the stage of the big talents - La Scala - standing besides the famous Maestro Lang Lang as Main Partner during the much awaited Series of concerts scheduled to take place at La Scala during this
In spite of his young age, worldwide classical music celebrity Lang Lang has already performed with the world’s major orchestras. After the resounding success registered at Italian concerts, he is getting ready to become the protagonist of the series of concerts at La Scala, where a full house is expected.
Scholtès and great music perform excellence, and perform their professionalism at their best in the world’s symbolic places. Just like La Scala is the stage for big talents, Scholtès turns the kitchen into a real haute cuisine laboratory, allowing those who choose this brand to achieve perfect performances. “The history of Scholtès is made of successes, prestige and innovation”, says Marco Rota, Brand Marketing Director for Scholtès. “We have always worked with professionalism and great passion, the same that is expressed in the music resounding at La Scala for centuries. The same passion which animates professionals like Lang Lang, a pianist who revealed an indisputable talent at a very young age and that we are very happy to support”.
Scholtès signs a partnership with Milan’s Teatro alla Scala as main partner of the Lang Lang series of concerts scheduled in the following dates: 4th and 23rd May, 12th September 2011.

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