Tuesday, July 12th 2011
EQ Supplier partner and luxury kitchen appliance brand Scholtès, brings professional levels of cooking and state-of-the-art appliance design to UK kitchens this year. In doing so, Scholtès collaborates with one of the world’s leading architects and designers, Spanish-born, Milan-based Patricia Urquiola, to create Scholtès Centre of Excellence. This inspired space will become a ‘flagship venue’ profiling the essence of Scholtès brand, whilst fusing the worlds of food, design, culture and luxury. The ambitious, design-led project is due to open on London’s prestigious Wigmore Street, W1 during London Design Festival week (17-24 September 2011) and confirms the brand’s continued spirit of innovation, as it promotes its excellence in the UK.
Scholtès Centre of Excellence will be both surprising and stunning. Urquiola’s design will ingeniously combine tradition, practicality and sophisticated technology, influenced by Scholtès brand values of Professionalism, Excellence and Timeless Design. An engaging space for demonstrations, masterclasses, private dinners along with a functional showroom, will be the result of her interpretation of the brief.
At 300 square metres, the Centre of Excellence is set over two floors (street and basement levels), and arranged thematically into zones (reception, meeting room, and demonstration space) presenting the iconic and modular Scholtès appliances against a beautiful but functional backdrop.
As an official partner of The London Design Festival 2011, a limited number of spaces for these sessions will be reserved for VIP guests of the festival. “Success, prestige and innovation defines Scholtès”, says David Bigland, Director, Scholtès UK. “It’s a pleasure to be working with Urquiola. The way she has personified the very essence of Scholtès brand into this building is highly inspiring. We hope the space will engender performance and experience, as a domestic and professional kitchen would. We also hope it will encourage people to come through the doors and experience Scholtès first hand.”
Scholtès Centre of Excellence opens in September 2011 and is located at 98 Wigmore Street, W1U 3RH. Scholtès product collection is available in specialist, independent retailers throughout the UK.
For more information visit www.scholtes.co.uk