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Mereway & EQ Launches Trend Interiors Virtual Showroom Concept at KBB 2012

Saturday, January 21st 2012

A new concept from Mereway Kitchens, developed with EQ Software, that will enable independent retail partners to go ‘head-to-head’ with the likes of B&Q and Howdens is to be unveiled at kbb Birmingham.

The new Trend Interiors range has been designed for those aspiring to the ‘look’ in terms of quality and style, but with an affordable price tag, opening up a new potential customer base for Mereway and for its specialist retailer network.
However, according to sales and marketing director Graham Jones, the most exciting aspect of the new range is that it embraces the Internet channel, with leads and even orders driven directly to the retail network.

“Mereway has adopted new technology and invested substantially both in developing a distinctive new brand for Trend Interiors and in building an interactive, buy online website, for which we have to thank Declan Laffan and his team from EQ Software’s eStore division ” says Mr Jones. “Consumers can browse through the kitchens and review the range content and, then either order a brochure, submit an order online or request assistance with design and planning. In each case, the lead or order is sent directly to a Trend partner retailer.”
“We believe this is a real innovation in the industry and will enable us to compete in a market which until now has been dominated by the large chain store retailers. With Trend Interiors and eStore, we can provide customers with the convenience of online shopping and competitive prices, but with the added support and service of a network of experienced kitchen specialists.”

EQ Software, market leaders in the kbb business management sector, launched eStore at KBB 2010 and has developed well over 75 eCommerce websites for retailers, manufacturers and suppliers in the kbb industry. Declan Laffan, Project Manager for the eStore division at EQ notes “The Trend Interiors project just shows how far we have developed our knowledge and expertise in this field in under 2 years. The biggest barrier to retailers expanding their businesses into eCommerce is what products to sell online.  EStore and Trend Interiors as a package are unrivalled in the kbb industry as it offers retailers a complete sales and marketing strategy for branded kitchen furniture through their physical showrooms and of course online.”

For more information on Trend Interiors, call 0121 765 3601, Stand K92 at kbb Birmingham or visit
For more information on eStore fro EQ Software call 0845 603 1370. Stand N80 or visit

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