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BMA's Water Label adopted in Europe

Monday, April 23rd 2012

A single Water Label for taps, shower valves and shower heads moves a step closer.
 
Trade Associations from a number of European countries representing the tap, shower valves and handsets industry, together with major European manufacturers, have completed the first phase in the development of a single Water Label for bathroom products.
 
CEIR, the European Association for the Valve Industry, brought together representatives from France, Spain, Italy, Switzerland, Germany, Sweden, Denmark and UK, to adapt the very successful UK Water Efficient Product Labelling Scheme into an acceptable robust European Water Label Scheme.
 
Following the goal of the European Commission to consolidate all existing labels into one scheme, CEIR and the Bathroom Manufacturers Association forged a positive partnership which has led to the introduction of the Water Label.
 
The Scheme is a self-certified tool that will help inform consumers and professionals alike about product water consumption.
 
The Water Label clearly shows the volume of water that the product will consume per minute if installed correctly and in accordance with manufacturer’s instructions, and offers an actual performance band per product.
 
The European database, with unique country search facility, will be supported by  consumer information aimed at raising awareness and can be found at  www.europeanwaterlabel.eu

A new suite of graphics and point of sale material is currently being developed.
 
The Water Label will be officially launched during the European Commission Green Week held in Brussels, 22 to 25 May 2012.

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