What is your online Sales & Marketing Strategy?
At least 82% of consumers research products and services online before venturing out of the house. Internet sales grew from 9.5% (£593.4m in November 2010) to 12.2% (£787m in November 2011) of the total retail spend, which in just 12 months is quite a staggering rise. Today's retailers need an online sales and marketing strategy to mirror and enhance the physical showroom operation, enabling business expansion through multiple channels. With consumers now spending so much time browsing and assessing on the web, it is vital now more than ever to have at least a well designed and indexed website. Firstly it is your shop window to the world and if your window is not welcoming, why should consumers want to come in and talk to you? Secondly, a well indexed website is a must for search engine optimisation (SEO) allowing the browsing consumer to find you quickly and easily. These are the first steps to capturing that all important lead through the internet. Talk to EQ about Multi-Channel Retailing and making full use of the web development options available through eStore.
Our dynamic product is designed for you to content manage each website investment and the potential future growth of your company. When considering the Internet trading package options and the industry we are in, you should ask yourself the following questions:-
- Will I be able to sell configurable furniture?
- Can I sell different door ranges with my furniture?
- How can I keep my product offering up to date and relevant?
- How can I make sure pricing is correct?
- How will I receive orders and keep on top of deliveries?
- How do I set up payments by credit cards?
EQ Software has answers to all of the above and more with EQ eStore
What is EQ eStore?
Selling online made easy
EQ eStore is the solution to very complex problem of delivering configurable products to a kbb eCommerce website. There are three levels of eStore available from EQ Software. Level 1 is a brochure website, introducing your company to the internet browser. Level 2 eStore eCommerce includes non-complex furniture, appliances and accessories. While Level 3 eStore adds enhanced complex furniture catalogues.
Take a look at some of the eCommerce websites we have developed.
Compare the functional features of the EQ eStore levels below. From a simple brochure website to a furniture eCommerce solution.
| Features |
eStore Level 1 |
eStore Level 2 |
eStore Level 3 |
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| More info... | More info... | More info... | |
| Fully editable website |
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eCommerce Site Bathroom & Kitchen Appliances |
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eCommerce site Kitchen Furniture |
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Full CMS Add and edit pages in real time |
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CMS modules Team page, testimonials & forms |
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Full user control Restrict employee access |
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Fully integrated with EQ Control your eStore from EQ |
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Import EQ 'Supplier Catalogues' From your existing catalogues |
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Import EQ 'My Catalogues' Sell anything and everything |
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Quick order system Reduces ordering time for trade |
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eStore price margins Separate price margins from EQ |
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Update products in minutes Including adding sale items |
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| Import eStore customers and orders into EQ |
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| Promotional codes for customer discounts |
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Payment Gateway integration Fully compatible with major Payment Gateways |
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SEO friendly Auto generated keywords, descriptions and friendly URLs |
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