Easyquote announces Re-Brand
Added February 2010


As a precursor to the upcoming major UK KBB industry show at the NEC in Birmingham on 21st – 24th March 2010, Industry leading business management software provider EasyQuote announces it is Re-Branding to EQ Software. The re-brand will be supported by an advertising campaign in the KBB press and will be showcased at KBB2010.

Since it’s inception in 2000 the EasyQuote brand name has served the business well but it was generally felt by both customers and the management team alike that it no longer reflected the strength and depth that the product and the company offered.

Following extensive research conducted over the past year with businesses, and prospective users of the software the findings showed that whilst the EasyQuote brand was strong it did not accurately reflect what the product was capable of delivering to the end user.

Now beginning the celebrations of its tenth anniversary the company felt this was the ideal time to change with the major industry show giving an obvious springboard for the new brand and an opportunity to show it off to existing and prospective customers.